Taylor Swift Files Trademarks For Voice, Likeness Amid AI Misuse Concerns

BreakingBusinessTaylor Swift Files Trademarks For Voice, Likeness Amid AI Misuse ConcernsByAsia Alexander,Fellow. Asia Alexander is a editorial fellow at Forbes on the Wealth team. Follow AuthorApr 27, 2026, 01:44pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.ToplineTaylor Swift has filed three trademark applications with the U.S. Patent and Trademark Office—two tied to her voice and one to her likeness, following numerous instances of her persona being used in AI-generated content without her consent. LOS ANGELES, CALIFORNIA - FEBRUARY 02: Taylor Swift attends the 67th Annual GRAMMY Awards on February 02, 2025 in Los Angeles, California. (Photo by Matt Winkelmeyer/Getty Images for The Recording Academy)Getty Images for The Recording AcademyKey FactsThe applications were filed Friday by TAS Rights Management, LLC, a Nashville, Tennessee-based company established in 2011 to manage, protect and license Swift’s intellectual property.Two of the filings are for “sound marks,” a lesser-known type of trademark that protects distinctive audio elements.Swift is specifically seeking to trademark phrases in her own voice, including “Hey, it’s Taylor Swift” and “Hey, it’s Taylor.”A third filing seeks protection for a visual trademark featuring Swift holding a pink guitar with a black strap, wearing a multicolored bodysuit with silver accents and boots—a look tied to her recent performances.Swift already owns more than 50 trademarks connected to her name.Key Background:Swift has become a high-profile example of how AI can be used to replicate a person’s identity without consent. Her image and voice have appeared in a range of unauthorized content, from chatbot interactions to explicit images circulating online. The issue gained even more attention during the 2024 election cycle, when President Donald Trump shared AI-generated images on Truth Social falsely suggesting Swift supported him, including one...