Taylor Swift files trademarks for voice and image amid concern over AI misuse

The singer’s company filed three applications on Friday after Matthew McConaughey launched similar strategy

Taylor Swift has filed applications to trademark her voice and image in a move seemingly designed to protect against AI misuse.

On 24 April, Swift’s company TAS Rights Management filed three trademark applications, Variety reports. Two of these are sound trademarks which cover Swift saying the phrases “Hey, it’s Taylor Swift” and “Hey, it’s Taylor.”