Super Bowl's half-time show prepares to go global

Super Bowl's half-time show prepares to go globalImage source, Getty ImagesImage caption, Lady Gaga was one of Bad Bunny's special guests for this year's Super Bowl half-time showByBen CollinsBBC Sport journalistPublished6 minutes agoCommentsThe Super Bowl has become a cultural moment that transcends sport, let alone American football.Much of that is down to the half-time show, as more viewers tend to watch that than the NFL's championship game itself.As the United States' biggest sports league has expanded globally in recent years, it has treated international games like mini Super Bowls.Now the NFL will take the gameday experience for international fans to another level when a record nine regular-season games are played overseas in 2026.The NFL will stage a half-time show in all seven countries hosting those games - the most it has ever staged in one year.So how did the Super Bowl half-time show become such a global phenomenon and what goes into deciding who will perform?What's the most iconic half-time show?To play this video you need to enable JavaScript in your browser.This video can not be playedFigure caption, Michael Jackson, Prince and Shakira all rank in NFL director's greatest half-time showsFor more than 20 years, Super Bowl entertainment was about pageantry more than pop music. Most of the first 24 half-time shows featured dancers and/or marching bands.All that changed in the 1990s, as New Kids on the Block and Gloria Estefan performed before Michael Jackson was booked for Super Bowl 27 in 1993.Such was the excitement about his performance that some of the Dallas Cowboys players sneaked out of the locker room to watch the 'King of Pop'.Tim Tubito, who has been the NFL's director of global event presentation, music and entertainment since 2021, says that show "changed everything"."That was probably the most iconic half-time performance," he tells the BBC. "It revolutionised the wa...