Pitched as a uniting force, the 2026 World Cup has been anything but | Jules Boykoff

The original plans for this summer’s tournament could scarcely sound much different than what we seem to have in store

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When Fifa announced that the United States would host the 2026 World Cup, everyone knew that the tournament would turn into a money-drenched political spectacle. But back in 2017, when the “United 2026 bid” advanced by the US, Mexico, and Canada was promising that “UNITED AS ONE” it would “bring the game to all,” it was hard to imagine the intensity of the capitalist hellscape and political mayhem to come. Nine years later, Donald Trump has threatened the US’s co-hosts: he has discussed making Canada the 51st state and sending US soldiers to Mexico to attack drug cartels. Meanwhile, Fifa’s avarice has been on full display in prices for tickets, parking, and demands upon cities. And it’s giving aspiring grifters a license to fleece.

The “United 2026 bid” feels like a document yanked from an archaeological dig. Its introduction states that “Canada, Mexico, and the United States have joined together to deliver a United Bid that offers Fifa the power of unity, the promise of certainty, and the potential of extraordinary opportunity”. The three countries promised to showcase “the power of football to meaningfully impact the world through a shared commitment to human rights.” Those were the days of rainbows, unicorns, and a notably less unhinged Trump, then midway through his first term, and whose presence was not anticipated to be a factor by the time the tournament rolled around.

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