Milan owner Gerry Cardinale is still trying to win over the supporters who protested and urged RedBird to sell the club, so stopped to sign autographs and send a positive message. ‘Let’s win Sunday.’
The patron has had a difficult time since taking over the Serie A giants in August 2022, when his company RedBird bought the majority shares from Elliott Management.
His approach has often grated with the local fans, who got progressively angrier until staging loud protests outside the club’s Christmas dinner.
Cardinale taking control of Milan
Cardinale decided to take control of the situation in May, and the day after failing to qualify for the Champions League, he sacked coach Max Allegri, director of sport Igli Tare, CEO Giorgio Furlani and technical director Geoffrey Moncada in one fell swoop.
He has been taking a far more hands on approach to running Milan, which included frequent visits to the Milanello training ground via helicopter, reminiscent of Silvio Berlusconi’s heyday.
Cardinale put the helicopter aside today and stopped his car at the gates to say hello to a group of waiting fans, sign autographs and pose for selfies.
“Let’s win Sunday,” he told them, referring to this weekend’s opening Serie A fixture of the season against Torino.
Immagine storica: il proprietario del #Milan Gerry Cardinale si ferma a salutare i tifosi a Milanello. “Let’s win sunday!” @tvdellosport pic.twitter.com/SCgynHI5LM
— Francesco Letizia (@fraletizia) August 21, 2026
The situation remains tense with the ultras, many of whom jeered and insulted him after he attended Milan legend Franco Baresi’s funeral.
