In a New ‘Devil Wears Prada’-Themed Ad For Samsung, the AI-Powered Galaxy S26 Ultra Subs In as Miranda’s Assistant

Home Shopping News Apr 30, 2026 12:16pm PT In a New ‘Devil Wears Prada’-Themed Ad For Samsung, the AI-Powered Galaxy S26 Ultra Subs In as Miranda’s Assistant By Karla Cote Plus Icon Karla Cote Latest Harvey Weinstein’s Fourth Rape Trial Gets Underway: ‘Power, Control and Manipulation’ 1 week ago ‘The Dog Stars’ Trailer: Jacob Elordi Survives the Apocalypse With Margaret Qualley and Josh Brolin in Ridley Scott’s Sci-Fi Movie 2 weeks ago ‘The Simpsons’ Bring the MLB to Springfield in Latest Lids Collaboration 1 month ago See All Courtesy of Samsung If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Samsung is one of the many brands capitalizing on the buzz surrounding “The Devil Wears Prada 2,” hitting theaters this weekend. The behemoth tech company is among those set to make an appearance in the long-awaited sequel, starting with a custom TV spot starring character Jin Chao, played by Helen J. Shen. In the ad, Chao uses the AI-enabled “Circle to Search” feature on the Galaxy S26 Ultra to execute Miranda Priestly’s request for an outfit at lightning speed. In the film itself, the phone is of similar importance to Chao and the wider Runway team, as she uses one of its many features to gather high-level intel that Andy later uses in an effort to save the day. Related Stories Cortis and Airbnb Color Outside the Lines With Immersive Seoul Hideout