Brits level up 'dopamine dressing' by matching tech accessories to outfits

Brits level up 'dopamine dressing' by matching tech accessories to outfitsBrits are hoping to boost their mood by brightening up their wardrobes with spring - and it's not just about clothing.CommentsLifestyle Amiee PreFontaine11:58, 08 Apr 2026View 3 ImagesDopamine dressing in no longer just about clothing(Image: Getty Images)Adults are brightening up their wardrobe with ‘dopamine dressing’, hoping to boost their mood this spring. A study of 1,000 adults found a gloomy winter has seen 51% now dressing in bright colours and patterns to help them feel happy, confident and energised as the spring season blooms.‌The term emphasises wearing outfits that bring joy, reflect your personality, and trigger a release of dopamine, the brain’s 'feel-good' neurotransmitter. The research commissioned by Samsung, which has recently launched the Galaxy A57 5G in a new range of colours, found 65% regularly match their accessories to their outfits including shoes (40%), jackets (26%) and even tech accessories (10%).‌View 3 ImagesDopamine dressing can help people feel happier(Image: Getty Images)‌Research found people were more likely to dopamine dress on holiday (37%), at social events (37%) and on a night out (35%). And for some, styling a mood boosting look stretches beyond clothes into technology.One in eight (13%) have matched their tech accessories to each other. When it came to their handset, 61% would prefer brightly coloured phones over the typical black (41%) or grey (13%).Annika Bizon, vice president of mobile experience at the technology brand, said: "We’re increasingly seeing people using their accessories and technology as a way to express themselves."‌View 3 ImagesPeople are now choosing brightly coloured tech accessories too(Image: Getty Images)“People expect more from their tech than ever before - value for money, powerful features they can rely on every day, and a design that doesn’t compromise on style. That’s what we deliver with...