BINI made history at Coachella. Can the Philippines build on it?

AdvertisementThe PhilippinesThis Week in AsiaLifestyle & CultureBINI made history at Coachella. Can the Philippines build on it?The Filipino girl group’s desert debut proved P-pop’s pedigree. Now Manila needs to find the budget to back the talent already going global 4-MIN READ4-MIN ListenSam BeltranPublished: 12:00pm, 19 Apr 2026The flags arrived before BINI did. They were already rippling across the Mojave Tent at Coachella in a sea of blue, red and white when the eight-member group took the stage on a recent Friday afternoon, carried by fans who had travelled across oceans and time zones for a moment that had never been seen before. The 45-minute set that followed made BINI the first P-pop act from the Philippines – and the first Southeast Asian girl group – to perform at one of the world’s most influential music festivals. It was the kind of milestone that trends globally even before the encore.Within eight hours of their performance in the California desert on April 10, videos of it had reportedly drawn nearly 8 million social media engagements. On Coachella’s own Instagram page, a reel of the group’s tropical-inflected closer “Pantropiko” – a song that had already crossed 100 million streams and set TikTok alight – went on to accumulate more than 25 million views, second only to headliner Justin Bieber. For the devoted fans known as “Blooms” packed into the Mojave Tent, it was vindication. For the musicians, policymakers and cultural economists watching from Manila, it was something more urgent: a starting gun. AdvertisementBINI was formed in 2021 through Star Hunt Academy, a talent search run by Philippine media giant ABS-CBN that self-consciously mirrors the K-pop idol trainee system.With their rigorous training and precision choreography, the group is at the vanguard of Pinoy pop, or P-pop: the Philippines’ answer to South Korea’s cultural juggernaut. AdvertisementAnd P-pop is certainly having a moment. Last month, Filipino singer Matty Juniosa earned a golden buzzer from judge Simon Cowell on Britain’s Got Talent. Fellow P-pop group SB19 is also set to debut at Chicago’s Lollapalooza this summer.AdvertisementSelect VoiceSelect Speed0.8x0.9x1.0x1.1x1.2x1.5x1.75x00:0000:001.00x