Alex Cooper says social media spat with Alix Earle is 'not a PR stunt'

Culture & TrendsAlex Cooper says social media spat with Alix Earle is 'not a PR stunt'The influencers began exchanging barbs online after Cooper, the host of “Call Her Daddy," accused Earle of resharing “passive-aggressive” social media posts about her.Listen to this article with a free account00:0000:00From left, Brianna Chickenfry, Alix Earle and Alex Cooper.APShareAdd NBC News to GoogleApril 15, 2026, 9:18 PM EDTBy Angela YangThree of social media’s biggest stars are taking their spat to the court of public opinion.Subscribe to read this story ad-free Get unlimited access to ad-free articles and exclusive content.Influencers Alex Cooper and Alix Earle, who were rumored to have a massive fallout last year, have exchanged barbs on social media in the past week, renewing fan interest in their purported feud. The saga began when Cooper posted a TikTok video Monday accusing Earle of resharing “passive-aggressive” social media posts about her. By Wednesday, it had escalated, with Cooper also claiming Barstool Sports podcaster Brianna LaPaglia (known online as Brianna Chickenfry) is “adding onto the fake narrative and dog pile” by calling her a “mean girl.”Cooper, whose "Call Her Daddy" podcast is among the most listened-to shows, has built a brand with Unwell Network, a subsidiary of the media company Trending, which she founded with her husband, Matt Kaplan. Her millions of listeners, nicknamed the “Daddy Gang,” consider her the go-to voice on relationships, dating and life in your 20s and 30s.Earle, meanwhile, exploded in popularity in 2023 while she was a student at the University of Miami by making viral “get ready with me” videos. She now has 8.4 million followers on TikTok and 5.5 million on Instagram. She was one of the first people Cooper signed for her Unwell Network, which has been marketed as a media and production company catering to Generation Z audiences.But the partnership was short-lived: Earle, who also hosted a podcast called "Hot M...