- Morocco-based retail B2B2C marketplace ZSystems has raised $1.65 million in a seed round led by Azur Innovation Management, with follow-on participation from MNF Ventures and Witamax and new backing from Harambeans Prosperity Fund.
- Founded in 2022 by Samer Choumar, Meriem Benabad, Youssef Haddouch, Reda Nebri, and Youssef Drafate, the startup builds a digital platform connecting brands, wholesalers, and retailers.
- The latest round brings total funding to $2.7 million, following a $1.5 million pre-seed round backed by MNF Ventures, Witamax, CASHPLUS Ventures, and Kalys Ventures.
Press release:
ZSystems has announced the successful close of its $1.65 million Seed funding round, led by Azur Innovation Management, with continued backing from existing investors MNF Ventures and Witamax and participation from Harambeans Prosperity Fund as its first international institutional investor.
The latest raise brings the company’s total funding to $2.7 million, following a $1.05 million pre-seed round supported by MNF Ventures, Witamax, CASHPLUS Ventures, and Kalys Ventures.
ZSystems is building a unified digital platform that connects brands, wholesalers, and retailers, addressing inefficiencies in a $40 billion market that remains largely undigitised. The platform aims to drive transparency, streamline operations, and unlock growth opportunities across the value chain.
Beyond capital, the company is supported by EBRD’s Star Venture programme and Amazon Web Services (AWS), providing access to infrastructure and scaling capabilities.
The new funding will support continued product development, platform expansion, and market penetration as ZSystems works to modernise B2B commerce across the region.
