YouTube Inks Deal Making SiriusXM Exclusive Audio Advertising Rep in U.S.

Home Digital News Apr 22, 2026 4:46am PT YouTube Inks Deal Making SiriusXM Exclusive Audio Advertising Rep in U.S. By Todd Spangler Plus Icon Todd Spangler NY Digital Editor xpangler Latest Trump Media Appoints Kevin McGurn, Former Hulu and Vevo Exec, Interim CEO as Devin Nunes Exits Company 14 hours ago Microsoft Will Delay ‘Call of Duty’ New Releases on Xbox Game Pass, Drops Subscription Prices 19 hours ago Tucker Carlson Apologizes for ‘Misleading People’ About Donald Trump: I Will Be ‘Tormented by It for a Long Time’ 20 hours ago See All Courtesy of SiriusXM Google and YouTube sell billions in advertising every month. But now they’re partnering with SiriusXM to handle a specific bucket of inventory: audio ads that run against YouTube content like podcasts, talk shows and music. SiriusXM struck a deal with Google making SiriusXM Media, the group that represents SiriusXM, Pandora and the company’s network of streaming and podcast networks, the exclusive advertising representative of YouTube audio advertising inventory in the U.S. Related Stories ‘Jury Duty: Company Retreat’ Submits 19 Actors for Emmys, Including Sia; Participant Anthony Norman Ineligible (EXCLUSIVE)