Young people in China have found a digital lucky charm in Kris Jenner

AsiaYoung people in China have found a digital lucky charm in Kris JennerGen Z social media users are channeling the wealthy Kardashian-Jenner matriarch’s “momager” energy to manifest their own prosperity in a tough economy.Listen to this article with a free account00:0000:00Reality TV star Kris Jenner in Los Angeles in 2024.Amy Sussman / Getty ImagesShareAdd NBC News to GoogleApril 4, 2026, 5:00 AM EDTBy Dawn Liu and Erin TanBEIJING — Young people in China hoping to boost their chances of success have a new digital good luck charm: American reality TV star Kris Jenner.Subscribe to read this story ad-free Get unlimited access to ad-free articles and exclusive content.Gen Z social media users are channeling the wealthy Kardashian-Jenner matriarch’s “momager” energy to manifest their own prosperity in a tough economy. Images of Jenner, 70, have been proliferating in recent days across Chinese platforms such as Weibo, Xiaohongshu and Douyin, most commonly in profile pictures or screen wallpapers. Digitally transformed into a CEO in a suit, a doctor in a white coat, or a Ph.D. student in a graduation gown, she is a shape-shifting symbol reflecting users’ varying career goals.The photos of Jenner, who is believed to have a net worth of hundreds of millions of dollars, are often layered with images of dollar bills or captioned in English with phrases such as “Let’s manifest” or “Keep rich, stay slay.” On Xiaohongshu, also known as RedNote, a hashtag that translates to #KrisJennerManifestation has amassed nearly 2.7 million views.“Using her photo as my profile picture gives off this ‘I’m a force to be reckoned with’ vibe,” said Chichi Xu, a university student in Shanghai. Xu said she uses the image to help her feel more confident, especially when talking to her research supervisor.“The look in her eyes is sharp — it feels like a powerful woman who’s sizing you up. I want that image to make people take me seriously,” Xu added.While the memes are meant to be playful, the des...