You Literally Can’t Miss The New Lowe’s Messi World Cup Ad Campaign

BusinessSportsMoneyYou Literally Can’t Miss The New Lowe’s Messi World Cup Ad CampaignByIan Nicholas Quillen,Contributor.Follow AuthorMay 17, 2026, 09:00am EDTLionel Messi stands next to his jumbo-sized, inflatable likenessCourtesy of Lowe'sFor more than two decades, Lionel Messi has had a larger-than-life impact on the pitch. And as he prepares to represent Argentina one last time at the 2026 World Cup, he could have a similar presence on lawns across America.Lowe’s on Thursday launched its “Epically More Messi” campaign, its latest venture during a commercial partnership with the eight-time Ballon d’Or winner that is entering its third year.At its center is the creation of 10-foot, inflatable and luminescent lawn-ready Messi figure that its Rewards and ProRewards members can purchase beginning Monday at 10:10 a.m. Eastern Time. (A limited number will also be available at brick-and-mortar Lowe’s locations in the 11 American World Cup host cities, beginning on Wednesday.)“Very unique,” proclaimed Andres Cantor, the Argentine-born play-by-play voice of Telemundo’s World Cup coverage and a partner (along with his son Nico) in the Lowe’s campaign. “And I’m having issues with my wife because it’s already at my home. And I told her I’m not taking him down until he wins the World Cup again. So he's there in my back yard.”The Nuts And Bolts Of Messi And Lowe’sThe stunt is the latest in one of Messi’s more interesting endorsement relationships since he came to the United States to join Inter Miami of MLS in the summer of 2023.MORE FOR YOUThe diminutive and naturally reserved eight-time Ballon d’Or winner might not intuitively feel like a match for a hardware chain. But the math actually makes a lot of sense when considering its other sports partnership."We are good partners with the NFL," explained Gerardo Soto, the company’s vice president of media and sports marketing. “We’ve had that partnership for a long period of time. But what we saw from an audie...