Xabi Alonso coup shows Chelsea and BlueCo now see the value of aura

The former Real Madrid manager’s desire to sign and create mentality monsters breaks with previous club policy

The Chelsea end was mostly empty by the time the players went to collect their losers’ medals. There was no grand ovation for the beaten team. The disconnect was evident after defeat to Manchester City in the FA Cup final, underlining how one of Xabi Alonso’s first challenges as Chelsea’s new manager will be to lift the mood and get players, fans and owners pulling in the same direction after a hugely disappointing season.

Many people are wondering why Alonso has agreed to take over on a four-year deal. Why, after running into player power and reluctance to build a project at Real Madrid, would you choose Chelsea? Just how big is the payoff?