World Cup 2026: Telemundo Bets Big On Digital, Streaming And Immersive Tech

BusinessHollywood & EntertainmentWorld Cup 2026: Telemundo Bets Big On Digital, Streaming And Immersive TechByVeronica Villafañe,Contributor.Forbes contributors publish independent expert analyses and insights. Veronica Villafañe is an expert in the Hispanic media industry.Follow AuthorJun 09, 2026, 05:07pm EDTTelemundo is upping its mobile game for the FIFA World Cup, optimizing its video content for vertical viewing, with the Visión de Campo feature.TelemundoTelemundo is going all in on digital for the FIFA World Cup 2026. As the exclusive Spanish-language video rights holder in the U.S., the network is rolling out its most expansive digital and social media strategy ever, extending World Cup coverage well beyond its traditional linear broadcast with a multiplatform approach spanning streaming, social, creator-led content and always-on digital programming from June 11 to July 19.To maximize its investment in the tournament’s Spanish-language video rights, Telemundo is showcasing a full digital ecosystem around its broadcast coverage, spanning interactive match hubs, exclusive immersive features on its streaming platforms, a nightly social show designed to attract younger audiences, podcasts and on-demand content built to engage fans of all ages across every platform."FIFA World Cup 2026™ presents a unique opportunity to reimagine how fans experience the world’s biggest sporting event," says Joaquín Duro, EVP of Sports and Head of Streaming, NBCUniversal Telemundo Enterprises. "Our goal is simple: meet fans where they are and deliver the most immersive Spanish-language World Cup experience ever."Multiplatform Viewing for the "Super Streamer"The company’s strategy is rooted in data from 2022. During the FIFA World Cup Qatar 2022™, Telemundo generated 22.1 billion total minutes consumed across its platforms — up 45% versus 2018. Streaming jumped from 9% to 30% of total viewing, and connected TV accounted for 54% of digital consumptio...