Why Ready-To-Drink Cocktails Keep Growing In 2026

LifestyleSpiritsWhy Ready-To-Drink Cocktails Keep Growing In 2026Alcohol sales are under pressure, but ready-to-drink cocktails keep finding consumers. Their edge is simple. They make cocktails feel less like a project. ByNoel Burgess,Contributor.Forbes contributors publish independent expert analyses and insights. I’m a journalist, content creator, and speaker living in California.Follow AuthorMay 22, 2026, 02:18pm EDTUpdated May 22, 2026, 02:18pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.@font-face{font-family: "Schnyder"; src: url("https://i.forbesimg.com/assets/fonts/schnyders/schnyders-bold-webfont.woff2") format("woff2"), url("https://i.forbesimg.com/assets/fonts/schnyders/schnyders/schnyders-bold-webfont.woff") format("woff"); font-weight: 700; font-style: normal;} @font-face{font-family: "Merriweather"; src: url("https://i.forbesimg.com/assets/fonts/merriweather/merriweather-bold-webfont.woff2") format("woff2"), url("https://i.forbesimg.com/assets/fonts/merriweather/merriweather-bold-webfont.woff") format("woff"); font-weight: 700; font-style: normal;} @font-face{font-family: "Graphik"; src: url("https://i.forbesimg.com/assets/fonts/graphik/graphik-bold.woff2") format("woff2"), url("https://i.forbesimg.com/assets/fonts/graphik/graphik-bold.woff") format("woff"); font-weight: 700; font-style: normal;} @font-face{font-family: "Schnyder"; src: url("https://i.forbesimg.com/assets/fonts/schnyders/schnyders-light-webfont.woff2") format("woff2"), url("https://i.forbesimg.com/assets/fonts/schnyders/schnyders-light-webfont.woff") format("woff"); font-weight: 400; font-style: normal;} @font-face{font-family: "Merriweather"; src: url("https://i.forbesimg.com/assets/fonts/merriweather/merriweather-regular-webfont.woff2") format("woff2"), url("https://i.forbesimg.com/assets/fonts/merriweather/merriweather-regular-webfont.woff") format("woff"); font-weight: 400; font-style: normal;} @font-face...