Why are the Masters' concession prices always so low at Augusta National?

AUGUSTA, Ga. — On an idyllic Saturday afternoon last spring, Buffalo Bills quarterback Josh Allen strolled down the first fairway at Augusta National, one eye on the Masters participants in front of him and the other on his egg salad sandwich.It was an only at the Masters moment. And that sandwich Allen was happily chomping away at cost $1.50, the same as it does this year, and two years ago, and two years before that.Advertisement