Whole Foods Market Debuts Line Of Robert Hall Wines, The First Domestic Regenerative Organic Certified Wines On Its Shelves

BusinessFood & DrinkWhole Foods Market Debuts Line Of Robert Hall Wines, The First Domestic Regenerative Organic Certified Wines On Its ShelvesByAndrew Watman,Contributor.Forbes contributors publish independent expert analyses and insights. I cover innovation across the food & beverage landscape.Follow AuthorApr 22, 2026, 09:30am EDTRobert Hall ROC Certified Cabernet SauvignonRobert Hall Winery When Caine Thompson flew out to Austin to pitch Robert Hall Winery’s new Regenerative Organic Certified wines to Whole Foods Market, he arranged a wine tasting for its buyers. The tasting included only Robert Hall wines, starting with a 2020 cabernet sauvignon from the Paso Robles vineyard. There was one glass per vintage of that same cab on the table. Thompson guided the buyers through each succeeding vintage until they finally arrived at the 2024, asking if they noticed any difference among them as they moved along. “They got tastier and tastier,” Caitlin Burdick, Whole Foods Senior Category Merchant, who was in that pitch room considering adding the product to shelves, tells me. The difference lay in the farming practices that changed in that timespan. Starting in 2020, Robert Hall Winery began to transition its farm to regenerative organic. The positive changes in the soil and terroir because of those implemented practices, which have improved each year since, makes for better tasting wine. “It was fascinating,” Burdick adds, “and also validating that we’re making the right decisions by investing in products that have ROC Certification on the label.” “They said, ‘we’ll take the whole lot,’” Thompson, Robert Hall Winery’s Head of Sustainability, tells me. Whole Foods now becomes the retail launch partner for Robert Hall’s ROC Certified cabernet sauvignon and sauvignon blanc, the first domestic ROC Certified wines the natural grocer has ever carried. MORE FOR YOU“The quality improves as a result of having a healthier soil,” Thompson adds. “The whole wine experience...