Where do Man United Women go from here? There are financial and footballing issues to address

“Defy the odds”.Manchester United Women’s slogan for the 2025-26 season is punchy and instructive.Crafted by a member of the club’s senior hierarchy before the new season, it was meant to serve as a war cry going into a pivotal season. The team were finally in Europe but also fighting to establish themselves among the Women’s Super League’s top teams and compete with more established teams, such as Arsenal, Chelsea and Manchester City.But the slogan has become a point of fascination for what it does not say.Advertisement