When is Amazon Prime Day 2026? The official dates, plus more about the 4-day sale

Prime DayWhen is Amazon Prime Day 2026? The official dates, plus everything you need to know about the 4-day saleFrom June 23 to 26, Prime members get exclusive access to thousands of impressive deals, including brand-new additions to the sale to maximize savings this year.Updated June 2, 2026, 11:09 AM EDTZoe MalinReporterSkip to table of contentsAmazon Prime Day 2026 is happening for four days this June, giving members access to deals earlier than usual and for longer. Kara Birnbaum / NBC NewsIt’s official: Amazon Prime Day 2026 is happening from June 23 to 26. The Prime member-exclusive sale typically offers some of the lowest prices of the year on thousands of products across categories like tech, clothing, beauty, kitchen and more, and you can save on essentials like groceries and household staples too. To help you plan for the sale, I answered some important questions below — this is my seventh year covering Prime Day, so I know all the ins and outs, and I’ve been talking to experts for weeks about their expectations. Read on for everything you need to know and bookmark this article: I’ll share frequent updates as I learn more about Prime Day 2026.RelatedselectselectAmazon just rolled out early Prime Day 2026 deals — I sifted through them to find the 43+ best ones (live updates) Want more from NBC Select? Sign up for our newsletter, The Selection, and shop smarter.When is Prime Day 2026?Amazon Prime Day 2026 is from June 23 to 26. Amazon hosting the sale in June is earlier than usual, although not unheard of — the event is typically in July, but Amazon hosted it in June in 2021.How long is Prime Day 2026?Amazon Prime Day 2026 is four days long. The sale typically took place across two days, but in 2025, Amazon extended it to four days, which may be the norm going forward. Do you need to be a Prime member to shop on Prime Day?Yes, only Prime members get access to Prime Day deals. You can sign up for a free 30-day trial of the Prime membership (learn about the t...