What (And Where) Do U.K. Podcast Audiences Think Of Podcasts?

BusinessMediaWhat (And Where) Do U.K. Podcast Audiences Think Of Podcasts?ByFrank Racioppi,Contributor.Forbes contributors publish independent expert analyses and insights. Frank Racioppi is the owner of Ear Worthy, focusing on podcasts.Follow AuthorJun 01, 2026, 09:59am EDTVerbal Diorama is one of the most popular movie review podcasts in the U.K. As part of the Mercury Podcast Network, creator/host Em McGowan has developed and released over 350 episodes. Podcasts such as Verbal Diorama are trusted by podcast consumers who purchase the products and services of the show's advertisers, according to a recent Sounds Profitable Study.Verbal DioramaLet’s cut to the chase here. The rigorously compiled two studies reviewed here have used carefully analyzed data to form two conclusions – one eminently reasonable, and the second, shocking, yet the clearest sign yet of an emerging consumption trend. Let’s begin. Where does the U.K. audience consumer podcasts?The living room has become the new frontier for podcasting. That is the central finding of Podcasts in the Living Room, a new Pulse Report published last week by Signal Hill Insights and global media company FlightStory - home to some of the world’s biggest podcasts, including Steven Bartlett’s The Diary of a CEO, Paul C. Brunson's We Need to Talk, and Davina McCall's Begin Again - surveying 1,003 monthly podcast consumers aged 18+ in the U.K.Signal Hill Insights is a media research firm that blends high quality research with finely tuned insights to deliver actionable intelligence for broadcasters, publishers, brands and agencies around the globe. As a global media company, FlightStory is focused on developing influential IP and scaling global creator-led brands. It is built on the proprietary methodologies and technology that have driven the global success of the world’s second-biggest interview podcast and the number one show in Europe, The Diary Of A CEO (DOAC).Signal HillThe research delivers a compreh...