We’ll take it: a TikToker rallies pledges to buy Spirit Airlines after its abrupt weekend collapse

When Spirit Airlines shut down overnight Saturday — canceling all flights, letting go of 17,000 employees, and telling ticketholders to just not come to the airport — people were flabbergasted but also bereft. For all its indignities, Spirit was cheap. Then one of them had an idea. Hunter Peterson, a voice actor with frequent flyer grievances, posted a TikTok asking: what if 20% of American adults chipped in the price of a Spirit fare and just . . . bought it? He called it “Spirit 2.0: Owned by the People.” Within hours he’d thrown up a website — a janky, one-hour job, by his own admission — and by Sunday, 36,000 “founding patrons” had pledged nearly $23 million, crashing his servers in the process. None of it is real money. These are non-binding pledges. Also worth noting: the actual cost of acquiring and relaunching an airline runs into the billions. Peterson knows this. In a video posted earlier today, he winkingly tried recruiting aviation lawyers, PR people, and lawyers with a one-word ask: “Help?” “I know what I don’t know,” he told his followers, but “you’re committing to this bit, so I’m committing to this bit.” StrictlyVC Athens is up next. Hear unfiltered insights straight from Europe’s tech leaders and connect with the people shaping what’s ahead. Lock in your spot before it’s gone. Newsletters See More Subscribe for the industry’s biggest tech news Every weekday and Sunday, you can get the best of TechCrunch’s coverage. TechCrunch Mobility is your destination for transportation news and insight. Startups are the core of TechCrunch, so get our best coverage delivered weekly. Provides movers and shakers with the info they need to start their day. By submitting your email, you agree to our Terms and Privacy Notice. We’ll take it: a TikToker rallies pledges to buy Spirit Airlines after its abrupt weekend collapse Connie Loizos 25 seconds ago Transportation TechCrunch Mobility: How do you issue a ticket to a robotaxi? Kirsten Korosec 10 hours ago Transportation Uber wants to turn its millions of drivers into a sensor grid for self-driving companies Connie Loizos 2 days ago X LinkedIn Facebook Instagram youTube Mastodon Threads Bluesky TechCrunchStaffContact UsAdvertiseCrunchboard JobsSite Map Terms of ServicePrivacy PolicyRSS Terms of UseCode of Conduct AnthropicElon MuskMeta EarningsSatya NadellaMythosTech LayoffsChatGPT © 2026 TechCrunch Media LLC.