Welcome to the Super Bowl of NFL social media: The 2026 schedule release videos

Welcome back to MoneyCall, The Athletic’s weekly sports business cheat sheet.Name-dropped today: LeBron James, Jimena Panduro, Shaneika Dabney-Henderson, Jayna Bardahl, Ted Turner, Tupac Shakur, Josh D’Amaro, Roger Goodell, Tina Sturdevant and more. Let’s go:Driving the ConversationThe recipe for an NFL schedule release videoNo single moment crystallizes the NFL’s year-round cultural dominance like the mid-May schedule release day. It was meant to mainly be a moment when fans could start to fantasize about their teams’ upcoming records, but has become the signature showcase of each team’s content and social departments.Advertisement