‘We vote, we decide’: Kerala officials join Gen-Z music video to motivate young voters

Kerala’s electoral officers have taken an unusual but lively approach to encourage youth participation in the upcoming Assembly elections.

Chief Electoral Officer Rathan U Kelkar and Thiruvananthapuram District Collector Anu Kumari starred in a vibrant Gen-Z themed music video designed to connect with young voters.

The video also features Assistant Collector Sivasakthivel IAS, Election Department Under Secretary Sarin SS KAS, and a team of local officials and volunteers.

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Empowering the youth

Titled around the slogan “we vote, we decide”, the song highlights the power each voter holds in shaping government and policy. The video encourages first-time and young voters to embrace their civic responsibility and actively participate in the democratic process.

"We Vote, We Decide"

CEC Gyanesh Kumar Ji has launched a special campaign song aimed at engaging Gen-Z voters in Keralam.

What will be for Bengal, Sir? 'We Bharatiyas, We Decide"? pic.twitter.com/u8Fn9LO5UQ

— BhikuMhatre (@MumbaichaDon) April 6, 2026

Polls and political landscape

The 2026 Kerala Legislative Assembly elections are scheduled for a single phase on April 9, with vote counting on May 4. Around 27 million voters are expected to cast their ballots.

Major alliances contesting include the Left Democratic Front (LDF), led by the Communist Party of India (Marxist), the United Democratic Front (UDF), led by the Indian National Congress, and the National Democratic Alliance (NDA), headed by the Bharatiya Janata Party.

With the creative outreach effort, election officials hope the video will energise young voters and boost turnout, making their voices heard in shaping Kerala’s next government.