Wall Street Sits Up As Victoria’s Secret Delivers Soaring Quarter

BusinessRetailWall Street Sits Up As Victoria’s Secret Delivers Soaring QuarterByMark Faithfull,Contributor.Forbes contributors publish independent expert analyses and insights. Mark Faithfull is London-based and covers retail and real estate Follow AuthorJun 03, 2026, 07:57am EDTJun 03, 2026, 07:58am EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.Since the 2025 Victoria's Secret Fashion Show held at Steiner Studios the lingerie brand's share price has soared. (Photo by Gilbert Flores/Variety via Getty Images)Variety via Getty ImagesVictoria’s Secret has delivered one of its strongest quarterly performances in years, signaling that the retailer’s ongoing transformation efforts may finally be gaining traction in an increasingly competitive lingerie market.The company reported first quarter revenues of $1.56 billion for the period through May 2, a 15% increase from the previous year and ahead of Wall Street expectations, which saw shares soar by nearly 50%. Comparable sales rose 13%, marking the fourth consecutive quarter of positive growth and underscoring improving consumer demand across its core businesses.Profitability also improved sharply. Victoria’s Secret posted net income of $48 million, or $0.56 per diluted share, in sharp contrast with a net loss of $2 million a year earlier. Adjusted earnings reached $0.60 per share, significantly ahead of analyst forecasts.The results prompted management to raise its outlook for both the current quarter and the full fiscal year. The company now expects annual sales of between $7.03 billion and $7.13 billion, up from its previous forecast range of $6.85 billion to $6.95 billion. Adjusted operating income is projected to reach between $550 million and $580 million.Chief Executive Hillary Super attributed the performance to a combination of product innovation, stronger storytelling and clearer brand positioning.“Our customer responded strong...