Volkswagen's Cisek on China Business

Volkswagen is accelerating its China strategy by deepening partnerships with local technology and electric vehicle makers, including Xpeng, as it faces intensifying competition and a prolonged price war. The company is pushing greater localisation across manufacturing, R&D and product development to shorten vehicle cycles and cut costs. The strategy comes as China’s auto market shifts toward replacement buyers and faster innovation, putting pressure on foreign carmakers to adapt quickly. Robert Cisek, Passenger Cars Brand China CEO at Volkswagen, spoke with Stephen Engle on Insight with Haslinda Amin from the Beijing Auto Show. (Source: Bloomberg)