USA And Brazil Lead World Cup Group Stage Ticket Demand

BusinessSportsMoneyUSA And Brazil Lead World Cup Group Stage Ticket DemandByMark J. Burns,Contributor.Forbes contributors publish independent expert analyses and insights. Mark J. Burns is a freelance reporter covering sports business.Follow AuthorMay 29, 2026, 10:27am EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.MIAMI, FLORIDA - FEBRUARY 4: FIFA World cup winner's Trophy at FIFA World Cup 2026 Match Schedule announcement on February 4, 2024 in Miami, Florida. (Photo by Eva Marie Uzcategui - FIFA/FIFA via Getty Images)FIFA via Getty ImagesThe United States men’s national team is drawing the most ticket demand in the U.S. and Canada of any World Cup team for its upcoming three Group Stage contests. The average purchase price across the USMNT’s matches in June is $1,453, according to the secondary ticketing platform SeatGeek. “The U.S. Group Stage matches are pricing like a major American sports event — equivalent to a World Series or NBA Finals,” said Chris Leyden, Senior Director of Category Marketing, SeatGeek, to me earlier this week. "The U.S. is hosting the World Cup for the first since 1994, and fans know that seeing their team play in a World Cup on home soil is potentially a once-in-a-lifetime experience.”The highest average purchase price to watch the USMNT has been for its first World Cup match on June 12 against Paraguay. Fans have paid, on average, $1,765 on SeatGeek to see the Americans play at SoFi Stadium in Los Angeles.More Ticket Price Details For World Cup Group StageAfter the USMNT, which recently announced its 26-man roster for the World Cup, Brazil and Portugal round out the top three World Cup teams drawing the highest average ticket prices in the U.S. and Canada. The average purchase price to watch Brazil across its Group Stage contests is $1,316.Meanwhile, fans who want to see Portuguese superstar Cristiano Ronaldo — who is the world’s highest-paid athlete f...