U.S. Household Spending on Streaming Video Services Remains Flat at $69 per Month, as 68% Now Pay for Ad-Supported Tiers

American households on average spent $69 per month in 2025 on streaming video services — the same as they did the year prior, according to a newly released study by consulting firm Deloitte. At the same time, more U.S. consumers than ever subscribe to ad-supported streaming services, which notched double-digit growth last year. Around two-thirds […]