UK family-run bike retailer crashes into administration - 25 years in business

UK family-run bike retailer crashes into administration - 25 years in businessThe Norfolk-based bike shop was founded in the 1990s and has gone on to become one of the largest independent retailers in the region. Share Article Share Article Facebook X LinkedIn Reddit Bluesky Email Copy Link Link copied Bookmark Add us as preferred source Comments By Eleanor Burleigh 22:16, Fri, May 29, 2026 Updated: 22:19, Fri, May 29, 2026 The firm has operated a bike shop in Norfolk for over 25 years (Image: Getty)A popular UK bike shop has collapsed into administration after more than 25 years in business. Pedal Revolution Limited, which has been based in Norfolk since the 1990s, appointed administrators on May 20. window.scriptsToLoad.push({url:'https://live.primis.tech/live/liveView.php?s=118222&vp_content=plembed3a6btjknzwqh&cbuster=%%CACHEBUSTER%%&playerApiId=v118222',triggeredBy:'tcfLoaded',delay:1500,containerId:'ovp-primis',title:"Primis player",beforeLoad:()=>{window.top.addEventListener('primisPlayerInit',e=>{try{if(e.detail&&e.detail.playerApiId==="v118222"){if(window.document.getElementsByClassName('jwplayer')[0]){e.detail.float('disable')}}}catch(e){}})},}) The firm, which is one of the region's largest independent cycling retailers, offers a range of bike models, alongside fittings, servicing and repairs online and from its site in Norwich. Parker Andrews, the insolvency specialists acting as administrators, said the business will continue to operate as normal until a buyer is found, the Eastern Daily Press reports. Article continues below ADVERTISEMENT Get the day's biggest headlines in UK and World news and more Subscribe Invalid emailWe use your sign-up to provide content in ways you've consented to and to improve our understanding of you. This may include adverts from us and 3rd parties based on our understanding. You can unsubscribe at any time. Read our Privacy PolicyThe company describes itself as "family-run" and "an independent bike shop owned and run b...