Tushy Wants You To Upgrade To Their Sub-$2,000 Smart Toilet And Bidet

InnovationConsumer TechTushy Wants You To Upgrade To Their Sub-$2,000 Smart Toilet And BidetByAnthony Karcz,Senior Contributor.Forbes contributors publish independent expert analyses and insights. I write about how to do more with your consumer gadgets.Follow AuthorJun 08, 2026, 08:00am EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.Eau by Tushy with remoteTushyWay back in 2018, Miki Agrawal had a crazy concept: to break America’s addiction to toilet paper by getting them to start using bidets instead. Her company’s product was an under-seat bidet that took 10 minutes to install and cost under a $100. Her cheekily named company, Tushy, went viral with marketing that leaned hard into the poo puns and ideas that challenged the status quo of bathroom behavior. Indeed, even just discussing bathroom habits beyond what brand of toilet paper you prefer was a novel concept at the time.Then Covid hit and suddenly toilet paper was all anyone wanted to talk about. The TP shortages of 2020 were a bizarre symptom of the cultural panic and uncertainty surrounding that time. As people tried to buy entire warehouse pallets of toilet paper, add-on bidets like Tushy suddenly had their moment to shine. Suffice to say, once people tried what the rest of the world has been using for decades, bidets and smart toilets went from being niche luxury devices to sought after necessities. Even six years on, those who made the switch in the early 2020s remain converts. The challenge now is to get those who’ve installed add-on bidets to upgrade to seat replacement and full toilet units. Tushy has been offering increasingly sophisticated devices over the past six months. The company's latest seat-replacement bidet, the Aura, is a $599, auto-opening bidet with UV sterilization, temperature control for the water and seat, a digital display, and a remote. It's a far cry from the (now slightly higher than $100) third-...