‘Toy Story 5’ Sparks Return Of Cereal Box Prizes

BusinessHollywood & Entertainment‘Toy Story 5’ Sparks Return Of Cereal Box PrizesByJosh Weiss,Contributor.Forbes contributors publish independent expert analyses and insights. Josh Weiss is a writer covering the nexus of pop culture and Judaism.Follow AuthorApr 23, 2026, 09:00am EDT(L-R): Buzz Lightyear (voiced by Tim Allen) and Woody (voiced by Tom Hanks) in Disney and Pixar's TOY STORY 5. Photo courtesy of Disney/Pixar. © 2025 Disney/Pixar. All Rights Reserved.PixarWith Pixar’s Toy Story 5 fast approaching its theatrical June debut, cereal boxes will once again hold the promise of more than just a milk-sogged morning meal.For the first time in over a decade, Kellogg’s is bringing playable prizes back to the breakfast table with special edition boxes (namely Froot Loops, Frosted Flakes, Corn Pops, Apple Jacks, Frosted Mini-Wheats, Rice Krispies, Corn Flakes, and Cocoa Loops) slated to hit shelves nationwide Sunday, April 26.The goodies inside range from spoons modeled after iconic Toy Story characters (Woody, Buzz, Jessie), to collectable trading cards, to movie ticket promotions.If you’re starting to feel a little nostalgic…well, that’s the entire point.Similar to the great Dunkaroos resurrection of 2020 (one of the few bright spots in an otherwise miserable year), Kellogg’s hopes to bring back warm memories for millennial parents who grew up with Toy Story and cereal box surprises.That yearning for simpler times packs a powerful punch in the world of consumer products. Indeed, a UserTesing survey of 2,000 people conducted by Talker Research last year found that the average adult was willing to pay 32% more for defunct products from their favorite brands. Over half of that sample (55%) stated that certain discontinued products meant more to them than anything offered on the market today.“At Kellogg’s, there’s a real sense of childhood nostalgia tied to the moments families remember most—and breakfast is a big part of that,” Laura Newman, VP Brand Marketin...