Threads is adding Live Chats to boost real-time engagement
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Threads is launching “Live Chats” to allow for real-time conversations during cultural events, the Meta-owned platform announced on Wednesday. The company says the idea behind the new feature is to help make the app feel more timely and relevant. Live Chats are launching first within the NBA Threads community during the Playoffs. Media personalities, including Malika Andrews, Rachel Nichols, and Da Kid Gowie, will host Live Chats during games.
