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The young people rejecting a bank-breaking prom

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BBC Business
2026/05/21 - 05:32 504 مشاهدة
The young people rejecting a bank-breaking promJust nowShareSaveAdd as preferred on GoogleEmily JohnsonandJoanita Musisi,YorkshireBBC/ Joanita MusisiA prom dress like this has a price tag of £595 but pupils can wear it for just £45Inside an unassuming portable cabin in York, multicoloured prom dresses adorned with jewels and sparkles line the walls. A price tag hanging from one vibrant red gown reads £595, but students at a school in York will no longer have to pay such an eye-watering price to look their best.Across the country, the end of exam season marks the start of parties and proms for year 11 and 13 students, all keen to dress to the nines and arrive in style.However, this typically comes at a great cost, with debt advice charity Money Wellness finding one in four parents spend between £250 and £500 on their child's prom.At Huntington School in York, a group of business students wanted to put an end to prohibitive pricing and make sure looking good for the celebration would not break the bank. They created the social enterprise Dress 2 Impress, a boutique where pupils can hire a dress for just £45 and a suit for £25. Students from low income families who qualify for free school meals are able to hire an outfit for free."It's just crazy that a prom dress can cost so much," 18-year-old Carlota White Gonzalez says."I feel like there is a pressure [to get an expensive outfit], but with Dress 2 Impress, it stopped that within the school because it showed people that it doesn't have to be this massive, expensive thing."It can be cheap and still look really good."BBC/ Joanita MusisiEach shopper gets their own appointment for a private experienceThe suits and dresses have all been donated from prom dress shops that are closing down and businesses, or from people who have worn them once and never again."All our dresses vary in size and we've got so many different styles," Esther Edwards, 18, explains.Thumbing thr...
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