The World Cup Will Boost Fox One. Experts Explain How To Hold Those Streaming Gains.

BusinessMediaThe World Cup Will Boost Fox One. Experts Explain How To Hold Those Streaming Gains.ByToni Fitzgerald,Senior Contributor.Forbes contributors publish independent expert analyses and insights. Toni Fitzgerald is a Pennsylvania-based reporter who covers mediaFollow AuthorJun 09, 2026, 04:21pm EDTSummaryFox One, Fox's direct-to-consumer streaming service, aims to leverage the upcoming World Cup to gain traction in a competitive market. While the event will drive initial subscriptions, the challenge lies in retaining users post-tournament, given "subscription burnout" and Fox One's $19.99 monthly cost. Experts warn of high churn rates, similar to Peacock's post-Olympics experience. To succeed, Fox must aggressively promote Fox One's value, including its sports channels like Big Ten Network, during the World Cup. Crucially, it needs a robust content lineup immediately after the World Cup ends on July 19, with the NFL preseason in August offering a vital bridge. Learning from Peacock's strategy, which packaged events with curated content and a continuous sports calendar, will be key to converting short-term viewers into long-term subscribers and establishing Fox One's presence in the evolving digital sports landscape.Show More Fox hopes its broadcast of the 2026 World Cup on Fox One help drive subscriber gains for the nascent direct-to-consumer streamer.Getty ImagesWhen the World Cup kicks off on Thursday, it will offer Fox One, the direct-to-consumer streaming service that launched in August 2025, a rare shot to break through a cluttered streaming landscape littered with platforms that have failed to attract a sustainable audience following an initial splash. But broadcasting a signature event is only half the challenge. Fox will definitely drive sampling—it’s offering a free three-day World Cup trial. The greater issue is how many of those people will stick around. Fox must sell them on the long-term value proposition....