The Spin | Glitzy socials are one thing but it is more valuable to hear cricket’s most important voice

The ICC chair Jay Shah has dominated social media posts from global tournaments but his views on the future direction of the game are harder to find

“Visuals that the whole nation will remember for ages,” reads the social media post by the Board of Control for Cricket in India, introducing a 37-second video clip. It captures the celebrations after India’s T20 World Cup triumph in Ahmedabad last month, a victory built by an astounding squad; strong enough to exclude names such as Shubman Gill and Yashasvi Jaiswal, nerveless enough to thump 255 in the final against New Zealand. But one man in a suit dominates the footage: Jay Shah.

The chair of the International Cricket Council (ICC) is in most of the shots, embracing the players and soaking in the moment alongside their head coach, Gautam Gambhir. He is all smiles alongside former India captains Rohit Sharma and MS Dhoni, and at one point there is a frame of him on his own holding the trophy. He goes on to help Suryakumar Yadav lift it. Shah is not the honorary secretary of the BCCI any more; the whole sport is his responsibility. Yet here he was, transformed into the protagonist of a story that did not belong to him.

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