‘The Sandlot’ Star Patrick Renna Pitches For Hershey’s Summer S’mores Campaign

BusinessHollywood & Entertainment‘The Sandlot’ Star Patrick Renna Pitches For Hershey’s Summer S’mores CampaignByJosh Weiss,Contributor.Forbes contributors publish independent expert analyses and insights. Josh Weiss is a writer covering the nexus of pop culture and Judaism.Follow AuthorJun 01, 2026, 10:00am EDTPatrick Renna shares a s'mores experience with his son.Courtesy of Hershey'sMore than 30 years after he introduced Scott “Scotty” Smalls to the concept of s’mores in 1993’s The Sandlot, actor Patrick Renna (a.k.a. Hamilton “Ham” Porter, a.k.a. The Great Hambino) has officially returned to the campfire for Hershey’s new summer campaign.“The tie-in with s’mores and Sandlot was the perfect collaboration,” he said over Zoom. “And then I got to have my son in it, too. We’re cooking s’mores around the fire, filming some fun commercial spots, and eating s’mores. It was a good time.”Dubbed "Hershey’s Heated Debate," the marketing initiative posits that there are two different types of s’mores eaters: Camp Gooey (those who roast the marshmallow until it’s perfectly golden brown) and Camp Toasty (those who enjoy their mallows burnt to a crisp).“If you’re not a s’mores fan…it’s not that we’re not going to ever talk again, but it’s going to be a tough, tough friendship," Renna said. “I actually don’t know anyone who doesn't like s’mores. If you have an allergy, you’re good.”In other words, he hasn’t changed his hardline stance since uttering the famous line, “You’re killing me, Smalls!” after Scott Smalls (Tom Guiry) revealed his appalling ignorance of s’mores during The Sandlot’s treehouse sleepover scene.MORE FOR YOU“I remember the director [David Mickey Evans] saying, ‘Okay, now Pat, I want you to say it like you’re looking at a fire-breathing dragon, and it’s just the craziest thing you’ve ever heard,’” Renna recalled. “I also think Tom Guiry is the unsung hero in that scene. He’s the straight man and plays it so well. He still crack...