TaylorMade Announces Big Change In Product Cycle.

BusinessSportsMoneyTaylorMade Announces Big Change In Product Cycle.ByMike Fore,Contributor.Forbes contributors publish independent expert analyses and insights. Founding member of Break80 Golf.Follow AuthorMay 31, 2026, 10:04pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.OBIDOS, PORTUGAL - SEPTEMBER 12: Detail of Taylormade clubs is pictured on the 12th hole on day one of the Open de Portugal at Royal Obidos 2024 at Royal Obidos Spa & Golf Resort on September 12, 2024 in Obidos, Portugal. (Photo by Octavio Passos/Getty Images)Getty ImagesFor the past five decades, TaylorMade has been synonymous with driver technology. In more recent years, the company has launched new drivers almost yearly, even famously producing multiple new drivers in the same year. That production style is about to change however, as TaylorMade announced this month that they will not be producing a new driver in 2027. The decision makes sense from a logistical standpoint as the companies drivers and woods will now be on the same two-year cycle as their irons, wedges and ball lineups. That means, for the rest of 2026 and 2027, TaylorMade will stick with the same lineup for their Qi4D series. The series currently has four models for the driver and fairway woods and three models for hybrids.TaylorMade’s vice president of product creation, Brian Bazzel, talked about the difficulties in the woods/hybrid category when it comes to the complexities of innovation in this category of golf clubs.“We’re not the same company we were 20 years ago or even 10 years ago,” he said. “And then, I don't have to tell you this but the golfing world has changed. That annual cadence of a new driver was made for a different era, when performance gains were much larger and the rampant innovation to get those performance gains was happening at a high clip.”He went on to state that technology is getting to a point where it is becoming ha...