Taylor Swift Couldn’t Beat BTS For The Largest Sales Debut Of The Year

BusinessHollywood & EntertainmentTaylor Swift Couldn’t Beat BTS For The Largest Sales Debut Of The YearByHugh McIntyre,Senior Contributor.Forbes contributors publish independent expert analyses and insights. Hugh McIntyre covers music, with a focus on the global charts.Follow AuthorJun 17, 2026, 09:00am EDTSummaryTaylor Swift’s new single “I Knew It, I Knew You,” written for *Toy Story 5*, debuts at No. 1 on the Digital Song Sales chart with 70,000 downloads sold in its first week. The track gives Swift her thirty-second leader on the ranking, extending her already massive lead over every other artist. “I Knew It, I Knew You” also claims the second-largest digital sales debut of 2026, behind only BTS’s comeback single “Swim,” which launched with 94,500 purchases earlier this year. Show More Taylor Swift furthers her lead over all other artists as "I Knew It, I Knew You" scores one of the largest debuts of 2026 on Billboard's Digital Song Sales chart. LOS ANGELES, CALIFORNIA - FEBRUARY 02: Taylor Swift attends the 67th Annual GRAMMY Awards at Crypto.com Arena on February 02, 2025 in Los Angeles, California. (Photo by Kevin Mazur/Getty Images for The Recording Academy)Kevin Mazur/Getty Images for The Recording AcademyTaylor Swift's new single "I Knew It, I Knew You," which she wrote and recorded for the movie Toy Story 5, debuts at No. 1 on multiple Billboard charts this week. The track earns the superstar her milestone and historic fifteenth leader on the Billboard Hot 100, where it launches in first place thanks to healthy opening sales and streaming figures, as well as immediate radio adoption. "I Knew It, I Knew You" is, unsurprisingly, the bestselling tune in the United States at the moment. As it opens atop the Digital Song Sales chart, Swift continues to distance herself from every other act in the ranking's history – but she does not quite claim the grandest launch of the year.Taylor Swift Leads With "I Kne...