Talking Shop with Hannah Bronfman, influencer-turned-angel investor

Talking ShopInfluencer Hannah Bronfman helped fund brands like Our Place and Topicals — here’s what she’s doing nextPlus, she shares what’s in her bag 24/7, whether she’s filming a reality show, running a business or driving her kids to school.April 4, 2026, 7:00 AM EDTZoe MalinReporterSkip to table of contentsContent creator and businesswoman Hannah Bronfman’s favorite things include Eadem lip balm, the Stickerbox, a trench coat from The Frankie Shop and Toms shoes. TomsTalking Shop is our series where we talk to interesting people about their most interesting buys. Hannah Bronfman practically wrote the manual on how to be a content creator. She’s widely known as one of the very first, and as she’s built her personal brand over the past decade, she’s also grown her role as a businesswoman, investing in dozens of companies like Ceremonia, Our Place and Topicals. Now, she’s building her venture firm, Conteur Capital, and she’s taking you behind the scenes in the Prime Video docuseries, The CEO Club. The show follows Bronfman and six other female executives (including Serena Williams and Winnie Harlow), highlighting the ups and downs of entrepreneurship, and how they rally together to support each other. “There hasn’t been a reality show like this that centers around women in an empowering way,” says Bronfman. “It feels like we’re turning the page on what reality TV can look like for women. We’ve been really excited to have people follow along on that journey and be inspired by all of the incredibly hard-working, badass women featured on the show.”I recently caught up with Bronfman about everything she’s working on (including lobbying for paid family and medical leave for all working people on Capitol Hill). She also shared some of her favorite fashion, skin care and makeup products, plus the toy that keeps her two young kids entertained for longer than five minutes.RelatedselectselectWe tested 50+ foundations — these are the ones that worked for our acne-prone editor...