Swap Storefront Delivers 2X Conversion Rates As Brands Embrace AI-Powered Commerce

BusinessRetailSwap Storefront Delivers 2X Conversion Rates As Brands Embrace AI-Powered CommerceBySharon Edelson,Senior Contributor.Forbes contributors publish independent expert analyses and insights. I write about retail and the forces that are redefining shopping.Follow AuthorMay 12, 2026, 04:50pm EDT--:-- / --:--This voice experience is generated by AI. Learn more.This voice experience is generated by AI. Learn more.Swap has built a storefront for merchants first.COURTESY OF SWAPSwap today said it has launched the first agentic storefront, a new AI-powered sales channel that lives separately from a brand’s existing website and converts shoppers more effectively. Running on a dedicated AI site separate from each brand’s main store, Swap Storefront guides shoppers from product discovery to live virtual try-on to checkout in a single, fully branded experience. It’s converting at twice the industry rate, and increasing conversion, engagement and loyalty. Launch partners include Paul Smith, Retrofête, Odd Muse, and Studio Nicholson, among others.With the first agentic storefront, Swap is replacing traditional static websites with immersive, agent-led commerce experiences that take shoppers on a prescribed journey. “It actually started as this idea around helping consumers find what they want more seamlessly and through a more guided experience,” said Juan Pellerano-Rendón, chief marketing officer of Swap. “We originally had this idea for a B-to-C product called Window Shop.” While building that product, Swap realized that it would be more powerful to put the capabilities in the hands of the brands."Brands have been ceding control of the customer relationship for some time, including data, revenue and more. The Swap Storefront introduces a new model, one built expressly for merchants where brands own the end to end experience.In an AI-driven world, Swap Storefront is helping brands compete without sacrificing what makes them unique. Rather than routing shoppers t...