Supposedly Guarded Bobby Cox Gave Insight On Atlanta Braves To Those He Trusted

BusinessSportsMoneySupposedly Guarded Bobby Cox Gave Insight On Atlanta Braves To Those He TrustedByTerence Moore,Contributor.Forbes contributors publish independent expert analyses and insights. Terence Moore delivers his thoughts on all things sportsFollow AuthorMay 10, 2026, 07:00am EDTPHILADELPHIA - MAY 29: Manager Bobby Cox #6 of the Atlanta Braves watches the game against the Philadelphia Phillies on May 29, 2004 at Citizens Bank Park in Philadelphia, Pennsylvania. (Photo by Jamie Squire/Getty Images)Getty ImagesThe overwhelming majority of reporters who met Bobby Cox viewed the Baseball Hall of Fame manager as cooperative, friendly and highly insightful regarding all things, you know, that didn’t involve his Atlanta Braves.Once the subject switched to the Major League Baseball franchise that Cox helped sprint to eighth on Forbes’ team valuations list at $3.35 billion – with an MLB record 14 consecutive division titles through 2005 – those same media folks complained that he rarely said anything worth mentioning.That he was tight-lipped. OK, boring.Well . . . Cox told me a bunch of things.Here’s some quick Cox history: Soon after he was fired by Braves owner Ted Turner after Cox managed the Braves from 1978 to 1981, Turner admitted that it was the worst decision of his professional life. This was the same Turner who died earlier this week as one of the world’s most famous persons (courtesy of his quirkiness while in charge of the Braves, the Atlanta Hawks and the Atlanta Thrashers, along with his work in cable TV and his overall philanthropy).MORE FOR YOUThis also was the same Turner who watched Cox leave to become a successful manager with the Toronto Blue Jays.Not surprisingly, Turner brought Cox back to Georgia as Braves general manager in 1986, which was the year after I became a sports columnist for the Atlanta Journal Constitution. Atlanta Braves manager Bobby Cox spent more than two decades giving inside stories about his team to Forbes.com contributor...