Struggling Pizza Hut chain to be sold for $2.7bn
Struggling Pizza Hut chain to be sold for $2.7bn 9 minutes agoShareSaveAdd as preferred on GoogleFrancisco VelasquezBusiness reporterGetty ImagesYum! Brands is selling its struggling Pizza Hut chain in a deal worth $2.7bn (£2bn), the company has announced.Private equity firm LongRange Capital will acquire the brand outside of mainland China for $1.5bn, while Yum China Holdings will buy the mainland China operations for $1.2bn. "Under LongRange and Yum China, Pizza Hut will be well positioned for future growth with ownership that brings deep expertise in the restaurant industry," said Yum! Brands chief executive Chris Turner. The decision comes after a prolonged period of difficulty for Pizza Hut - a name synonymous with casual dining in America.Yum! Brands first revealed it was exploring a potential sale in November 2025, following several quarters of declining US same-stores. The American market is highly critical for the chain, as it makes up 40% of its total international sales. The drop in performance has been driven by intensifying competition from revival chains like Domino's, Papa John's, and Little Caesars. At a time when inflation remains sticky, these rivals have aggressively discounted their offerings to win over price-sensitive consumers. Moreover, mid-sized regional chains have also chipped away at the market. These smaller, more nimble fast-food competitors have adapted faster to changing consumer habits in the so-called "pizza wars". At the same time, the rapid rise of third-party delivery apps has flooded the market with alternative options, diluting Pizza Hut's historic dominance. Pizza Hut was founded in 1958, the brainchild of two brothers in Wichita, Kansas. It was bought by PepsiCo in 1977 and then spun off into Yum! Brands in 1997."Pizza Hut is one of the most iconic restaurant brands in the world, and we are proud of the important role it has played in Yum!'s history," said Turner.By divesting...المصدر: BBC Business | Source: BBC Business
ملاحظة تحريرية | Editorial Note: نُشر هذا المقال في الأصل بواسطة BBC Business. خبر (Khabr) هي منصة إعلامية أردنية مرخّصة تعمل بالذكاء الاصطناعي. نضيف قيمة تحريرية من خلال: تحليل ذكي للأخبار، ملخصات تلقائية، رواية صوتية بالذكاء الاصطناعي، ترجمة متعددة اللغات، وتدقيق الحقائق. هدفنا جعل الأخبار أكثر وضوحاً وسهولةً للقارئ العربي.
This article was originally published by BBC Business. Khabr is a licensed Jordanian AI-powered news platform (Registration #82086). We add editorial value through: AI-powered news analysis, automated summaries, AI audio narration, multi-language translation (Arabic, English, French, Turkish), and AI fact-checking. Our mission is to make news more accessible and understandable for Arabic-speaking audiences worldwide.





