Specsavers releases catchy 'earworm' song to help UK kids' eyes stay healthy

Specsavers releases catchy 'earworm' song to help UK kids' eyes stay healthyThe average age of a child's first eye test is now 8.3 years old, with 14% of parents saying their child has never had an eye test at all. Share Article Share Article Facebook X LinkedIn Reddit Bluesky Email Copy Link Link copied Bookmark Add us as preferred source Comments By Matt Clemenson 13:23, Fri, May 29, 2026 Updated: 13:23, Fri, May 29, 2026 Specsavers share a song to stress importance of kids' eye health window.scriptsToLoad.push({url:'https://live.primis.tech/live/liveView.php?s=121566&vp_content=embed9447d4ngzxro&playerApiId=v1121566',triggeredBy:'tcfLoaded',containerId:'ovp-primis1',title:'Primis player 1',onload:()=>{window.addEventListener('primisPlayerInit',function(e){if(e.detail.playerApiId==='v1121566'){const primisPlayer=e.detail;const container=document.getElementById('ovp-primis1');primisPlayer.addEventListener('videoStart',function(val){container.removeAttribute('style');container.classList.add('started');container.parentElement.querySelector('h3.primis-title').textContent=val.title})}})}}) Specsavers have released a 'catchy' song to boost kids' eye health - as 60% of parents admit they would wait for children to complain about their eyesight to book a test.Research has revealed almost a quarter (23%) of parents with children aged between 4-11 do not take their child for regular eye tests every one-two years as recommended. Article continues below ADVERTISEMENTThe average age of a child's first eye test is now 8.3 years old, with 14% of parents saying their child has never had an eye test at all.Content creator Kit Brown has teamed up with Stagecoach Performing Arts class in Letchworth, Hertfordshire, to get parents and kids thinking about eye health.Specsavers say their 'primary school banger' is fun, memorable and seriously shareable with an aim to help important information stick and nudge parents to take action. Article continues below ADVERTISEMENTTheir resear...