Sony Pictures Boss Tom Rothman Urges Theater Owners to Stop Having 30 Minutes of Trailers and Commercials Before Movies Start: ‘Get Off the Ad Crack’

Home Film News Apr 13, 2026 7:45pm PT Sony Pictures Boss Tom Rothman Urges Theater Owners to Stop Having 30 Minutes of Trailers and Commercials Before Movies Start: ‘Get Off the Ad Crack’ By Brent Lang Plus Icon Brent Lang Executive Editor BrentALang Latest Kim Kardashian Producing Broadway Prison Drama ‘The Fear of 13’ to Draw Attention to Criminal Justice Reform 7 hours ago Brian Tyree Henry Joins Apple Studios Sports Drama ‘Running’ 7 hours ago Movie Theaters Have Staged a Box Office Comeback This Spring. Can the Rest of 2026 Keep Up? 13 hours ago See All Courtesy of Tom Rothman/Sony Pictures Tom Rothman came to the desert with a message for movie theater owners: “Get off the ad crack.” At CinemaCon, the annual exhibition industry conference unfolding this week in Las Vegas, Rothman bluntly told the cinema operators in the audience at Caesars Palace that they needed to cut back on the trailers and commercials that can last for roughly 30 minutes before the opening credits even roll. Related Stories Locarno Retrospective Titled 'Red and Black – Hollywood Left and the Blacklist' Will Focus on 'Fierce Artistic Resistance'