Some of our favorite K-beauty brands are up to 30% off this week

NBC Selected independently determines what we cover and recommend. When you click on or buy through our links, we earn a commission. Learn more.Deals and SalesAmazon added 50+ new items to its K-beauty storefront and tons of popular brands are already on saleThe sale includes discounts on cleansers, moisturizers, lip treatments and more from popular K-beauty brands.Aug. 17, 2026, 1:25 PM EDTJem AlabiEditorial Operations AssociateSkip to table of contentsSome products are at their lowest price ever. AmazonIf you’re looking to restock your skin care routine or try that viral bestselling product influencers swear by, this week is a good time to shop. Several products from popular Korean skincare beauty brands are up to 30% off on Amazon, many of which have been tested and reviewed by NBC Selected staff. Brands that I use regularly, such as Round Lab, Laneige, Innisfree and Sulwhasoo are having a secret sale on Amazon for a limited time, so you can build your skin care routine at a major discount. The sale includes everything from cleansers and moisturizers to lip treatments and more. Below, I rounded up some of the best K-beauty deals worth considering this week.Best K-beauty deals on Amazon this weekLaneige Lip Sleeping MaskLowest price ever427 Amazon Reviews$16.80$24.00AmazonNow 30% off$24.00Sephora$19.99$25.00TargetNow 20% offLaneige’s bestselling overnight treatment is at its lowest price ever. In our roundup of best lip masks, board certified dermatologist Dr. Annie Chiu recommended it because of the hyaluronic acid and antioxidants which work to truly hydrate lips. Here at NBC Selected, many of our staffers (including me) own this balm and can attest that it stays on throughout the night and ensures that you don’t wake up with dry lips. It comes in multiple scents, including vanilla and lemon sorbet, and includes a small applicator for mess-free use. “This truly lives up to the hype it gets,” says NBC Selected commerce editor Cory Fernandez. “Whenever I use it, I...