Snowflake leftists call for boycott of beloved taco chain over Latino CEO's MAGA support

Published: 07:04, 12 April 2026 | Updated: 07:12, 12 April 2026 Woke activists are calling for a boycott of a beloved taco chain after learning its Latino CEO supports the MAGA movement. A backlash has been growing against Roberto's Taco Shop ever since the political leanings of its CEO Reynaldo Obledo came to light. Obledo has met Donald Trump at least three times, most recently at a 'Latinos for Trump' Roundtable in Las Vegas, Nevada, in 2020 and frequently likes his social media posts. He took over the business from his parents, who opened the first Roberto’s Taco Shop in San Diego in 1964. Today the chain spans 49 franchise locations across the West Coast. But recently, the business has been thrust into the spotlight by TikTok user @harrie835, whose biography states she is dedicated to 'Exposing Latino MAGA business that want to profit off La Raza [the race].' 'Did this CEO forget that all of his restaurants are based on Mexican dishes, which wouldn't have made it here without the immigrants that are currently being affected by the current administration that you are supporting?' she fumed. The video sparked fury online with many customers vowing never to return after learning of Obledo's political persuasion.  Reynaldo Obledo, CEO of Roberto's Taco Shop, was at the center of controversy after an anti-MAGA TikTok user exposed that he supports the president  Woke activists are now calling for a boycott of his taco chain, Roberto's  A group of Roberto's employees stand in front of the company logo inside a shop 'As a Nevada local, this is really depressing,' one person wrote. 'No! That was my go-to food,' another said. 'Was going to try the one close by. Won’t due to being enlightened. Will continue to support my small local spot,' a third person said.  Amid the furor, Roberto's issued a statement attempting to distance itself from Obledo's views. 'Roberto's Tacos is proud to be a Latino-owned and operated franchise that serves diverse communities across Nevada,' it read. 'While our CEO may hold personal political beliefs, it is important to note that each of our 49 franchisees operates their stores independently.' However, @harrie835 remained unconvinced by their comments. 'As we all know people are going to say that I'm jealous, that I am a hater, that I cannot see my own people thrive, but the question is ask yourself when they voted for MAGA what does it say about them because they cater to the immigrant community they understand that we the Latinos have a big impact within your wallets,' she said. The Daily Mail has reached out to Roberto's Taco Shop for comment. The comments below have not been moderated. The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline. By posting your comment you agree to our house rules. Do you want to automatically post your MailOnline comments to your Facebook Timeline? Your comment will be posted to MailOnline as usual. Do you want to automatically post your MailOnline comments to your Facebook Timeline? Your comment will be posted to MailOnline as usual We will automatically post your comment and a link to the news story to your Facebook timeline at the same time it is posted on MailOnline. To do this we will link your MailOnline account with your Facebook account. We’ll ask you to confirm this for your first post to Facebook. You can choose on each post whether you would like it to be posted to Facebook. Your details from Facebook will be used to provide you with tailored content, marketing and ads in line with our Privacy Policy.