Having lapped its rivals in the US landscape, the most powerful American sports league is pushing for supersonic expansion of its calendar and its geography
“Pigs get fat, hogs get slaughtered. And they’re getting hoggy.” When Mark Cuban, then owner of the NBA’s Dallas Mavericks, fired that line at the NFL in 2014, he was partly goading and partly gloating.
It felt directionally true. The NFL looked bloated, arrogant and vulnerable. Decades-long skeletons were tumbling out of the closet. Crisis followed crisis: concussions, Colin Kaepernick, sinister owners, cheating scandals and an almost Nixonian attempt to institute law and order. Youth participation declined. Football felt, if not dying, then at least dated, creaking under the weight of its own mythology.
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