Shreyas Iyer, Neeraj Chopra, Hardik Pandya: Why India’s top stars are becoming their own agents
India’s Rs 1,350 crore sports celebrity endorsement market is undergoing a dramatic transformation as elite athletes like Shreyas Iyer, Neeraj Chopra, Hardik Pandya, and Ishan Kishan break away from traditional agencies to assert control over their own brands and careers. By seeing themselves as businesses, these athletes are forming in-house offices and management firms, resulting in endorsement deals that are often up to three times more lucrative than before.المصدر: Times of India | Source: Times of India
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This article was originally published by Times of India. Khabr is a licensed Jordanian AI-powered news platform (Registration #82086). We add editorial value through: AI-powered news analysis, automated summaries, AI audio narration, multi-language translation (Arabic, English, French, Turkish), and AI fact-checking. Our mission is to make news more accessible and understandable for Arabic-speaking audiences worldwide.
