Shade lands $14M to let creative teams search their video libraries in plain English

For creative and marketing teams, a simple cloud storage solution often falls short. These teams need to sift through large numbers of files to find what they’re looking for. The problem is getting worse: AI is accelerating content generation, meaning more media files than ever, which makes the task even trickier. A New York-based startup called Shade is building a cloud storage platform designed for agencies, sports media teams, consumer brands, real estate companies, and podcasters to store and search their media files easily.