Selena Gomez taps Benny Blanco-inspired themes in new ice cream launch

The multihyphenate star, Selena Gomez, has partnered through her Serendipity Ice Cream venture with Gopuff to introduce a limited product inspired by her latest album era, with clear creative ties to both her work and her relationship with Benny Blanco.

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The new release, titled “I Said I Love Blue First,” takes its name and inspiration from Selena Gomez’s 2025 album I Said I Love You First. It also draws a connection to the track “Bluest Flame,” which played a central role in shaping the concept. For Selena Gomez, this wasn’t just about creating a product—it was about extending a piece of her music into something fans can experience in a different form.

Speaking about the idea, Selena Gomez explained that the collaboration developed naturally as they worked around the album’s themes. She pointed out that the inspiration came directly from the song, and the final product reflects that direction without feeling forced. It’s one of those ideas that sits quietly but carries meaning if you look a little closer.

The project also reflects the influence of her husband and long-time creative collaborator. Gomez has often credited Benny Blanco with helping her reconnect with music after a period of uncertainty following her 2020 album Rare.

The album itself was created with Benny Blanco’s involvement, and Selena Gomez has described that process as different from anything she had experienced before. It’s personal, and that tone carries into this new ice cream launch as well.

The product itself is a blue vanilla bean base with swirls of fudge and cookie pieces, wrapped in a chocolate shell. It’s a simple concept on the surface, but it ties back neatly to the aesthetic and emotional tone of Selena Gomez’s album. Priced at $7.49 for a box of four, it will be available through Gopuff, with delivery promised in as little as 15 minutes in select areas.

At this point, Selena Gomez isn’t just releasing music—she’s building an interconnected world around it. And with Benny Blanco playing a consistent role in that process, both personally and creatively, this latest collaboration feels less like a one-off and more like a continuation of a broader story she’s telling.